Crowd Coaching schedule

• Note: group calls will happen 10am on Tuesdays, except for the first week where it will be Wednesday due to Waitangi Day.

Week One - Introduction Week: 5-11 February - meet at 10am on Wed 7 Feb.

•  Meet the coaches and other teams involved in coaching and get to know how all this works.

• Learn what makes a good crowdfunding project by studying successful examples.

• Timelines and budgets - getting the foundations of your project right.

Week Two - Starting Off: 12-16 February - meet at 10am on Tues 13 Feb

•  Each group has an individual 1-to-1 call with a coach to cover their project's pitch, budget, crowdfunding video, and rewards.

• In the group call we'll look at crowdfunding videos in-depth so you can go away and make a video that makes people jump at pledging to your campaign.

Week Three - Intro to promotion: 19-23 February - meet at 10am on Tues 20 Feb

•  Discover how to build momentum that takes your project over the top.

• Warming up your crowd

• Designing a communication strategy

• Preparing your campaign emails, social media posts, and getting media attention.

  
  

Week Four - Feedback week: 26 February - 1 March - meet at 10am on Tues 27 Feb

• Get feedback from the coaches on your campaign and video.

• Learn why pledger updates are so important to a project's success, and how to write a great one.

Week Five - Pre-launch: 4-8 March - meet at 10am on Tues 5 March

• Work through a checklist and make sure you're ready to go.

• Finalise your campaign and prepare for launch!

Week Six - Launch: 11-15 March

• Projects launch this week.

• Female-founders will have the opportunity to take part in a launch event on International Women's Day in partnership with the Ministry of Awesome.

• Each week through your campaign, we'll hold a drop-in Q&A event to help support you and push your campaign to the next level.

Week Seven & Eight - Campaigning: 18-29 March

• Campaigns are live.

•  Each week through your campaign, we'll hold a drop-in Q&A event to help support you and push your campaign to the next level.

• Some weeks may include special guests with skills to level-up your promotion and crowd communications.

Week Nine & Ten - Closing: 1-12 April

•  You've reached your funding goal! You might be experiencing deadline magic as well, which we will support you through.

• One final call to debrief, and talk about the fulfillment process, including how to communicate when plans change.

About our Crowd Coaches

Kat Jenkins

In 2014, Kat quit her office job to try her hand at helping people crowdfund. She’d been a prolific pledger, and was frustrated at seeing great ideas go unfunded. Over the last decade, Kat has helped creators raise over $380,000 through PledgeMe project campaigns. Those PledgeMe campaigns have a 100% success rate (and 87% over all crowdfunding platforms).

Charlotte Squire

Charlotte has been supporting people to project crowdfund, as PledgeMe projects and marketing lead, since 2021. Over the past year, she's been involved with 39 successful reward-based crowdfunding projects, which have raised over $850,000.

Who have we coached?

Who is Crowd Coaching for?

• You have an active community who love what you do

• You’re planning to raise at least $15,000

• You have clear plans and just need the cash

• You enjoy communicating with your crowd

What does Crowd Coaching cost?

$200 + 2% of your success fee (above what PledgeMe takes)

👇 Apply here 👇

Applications are due by Wednesday 31 January