You may think this is the boring part of a campaign, but it is the most important. What is your idea, budget, marketing plan, who is your team, crowd, and how long will your campaign run for?
Everything on your project page should help turn an apathetic reader into a pledger, starting with your description.
Your campaign doesn't end when the money hits your bank. This section covers what comes next.
Rewards drive people to pledge, and honour those who do pledge. People want to support you, but a reward should inspire them to open their wallets.
What matters in crowdfunding is your ability to convince your crowd to pledge. This section covers direct promotion, social media, and traditional media.