Everything on your project page must turn an apathetic person into a pledger, starting with your description:
Explain your idea. Keep it short. Give a brief synopsis of the project, why your project is vital, how you will create change, why you need the money, and what you will use the money for. The synopsis must contain a hook - what makes the project unique or interesting. People fund people - tell your crowd why you’re the right person to deliver.
Boost your synopsis with images. Remember that old saying “An picture is worth a thousand words.” If you can replace a thousand words with a single image, do it. Help pledgers get to know your team and see your idea start to come to life.
A killer pitch video is vital. You're 117% more likely to be funded if you have a video. This is your opportunity to talk directly to your crowd. They will see your passion, the way you light up when you talk about your idea. And that is what convinces them to pledge. Videos help you connect more directly to your audience. So what makes a good video?
1. Transparency: Be honest. What is the money for? Tell them. Talk to the camera as if it was a pledger. Be transparent. What are you going to do with money? Tell them. Don’t be afraid to show your excitement or passion.
2. Credibility: To establish credibility, you need to show and tell your potential pledgers why your project is awesome and why you are awesome. Credibility is important because it makes pledgers feel confident and comfortable that their money is in good hands.
3. Visuals: To establish credibility, you need to use visuals. For example, if you’re a filmmaker raising money for your film, include footage of you calling the shots on set. It will create an indelible image in the mind of the pledger and shows them that you are for real.
4. Call to Action: At the end of the video, you need to be clear and ask people to pledge. Give them very simple, easy-to-follow instructions. But it’s vital that you ask, politely.
5. Point of Difference: Find one way of making your pitch video look different from the rest. For example, your pitch video could be special effects driven or a stop motion animation. But it doesn't have to be that complicated, either. Keep it short, sweet, and simple.